ISO Sees Increase in Ticket Sales
From the release:
Total subscriptions grew by 3% compared to last year, and single ticket sales revenue increased by 23% including nine more concerts and presentations (events that do not include the Orchestra) than the previous season. First Indiana Bank Yuletide Celebration set a record in gross revenue at $1.46 million in sales - 12% higher than the year before with the same number of performances.
President and CEO Simon Crookall said, "I'm pleased with the overall growth in our ticket sales and especially in the St. Vincent Family Series, which increased in revenue across the board. When children receive a gateway experience to the arts at a young age they are more likely to participate in the arts as adults. Obviously, families in central Indiana regard the ISO's Family Series as an important part of their children's cultural education."
